Business communications : international case studies in EnglishMaterial type: TextPublication details: Cambridge : Cambridge University Press, 1998Description: xvii, 151 p.: illustrationsISBN: 9780521657518; 0521657512 Subject(s): English language -- Business English | Business communication -- Case studies | Intercultural communication -- Case studiesDDC classification: 658.45
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|658.45 LOW Negotiating||658.45 LUD The Essence of Effective Communication||658.45 MUR Management by effective listening.||658.45 ROD Business communications : international case studies in English||658.45 TAY Communication for business : a practical approach||658.45 VAR Intercultural communication in the global workplace||658.45 WHI In Business : Student’s book|
Originally published: New York : St. Martin's, 1995.
Marketing / Negotiations--
Environment and Business Leaders' Social Responsibility--
Business Organization and Management--
Business Organization and Management.
Business Communications is a concise, current, and practical text for international business students in today's global economy. This text uses the case-study method to develop students' general communication and vocabulary skills, as well as their international business acumen. The text also focuses on information-gathering, problem-solving, and decision-making activities, and includes information on business writing, telephone calls, and electronic communication.