Principles of Marketing

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: TextTextPublication details: New Delhi: Prentice-Hall of India 1999Edition: 8th editionDescription: xvii, 635 pagesISBN: 9788120314900 DDC classification: 658.8
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Reference 658.8 KOT (Browse shelf(Opens below)) Available 006982
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Glossary and Index annexed, CD ROM available here

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