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Business Marketing: Connecting, Strategy, Relationship and Learning

By: Dwyer, F RobertContributor(s): Tanner, John FMaterial type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Description: xxix, 670 pages : illustrations (some color)ISBN: 9780256221336; 0256221332 DDC classification: 658.8 Summary: This text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.8 DWY (Browse shelf(Opens below))	Available		007340

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Index annexed

This text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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