Building an eBusiness : from the ground up

By: Reding, Elizabeth EisnerMaterial type: TextTextPublication details: Boston, Mass. : McGraw-Hill, c2001Description: xxi, 164 p. : illustration (some col.)ISBN: 0072426365; 9780072426366Subject(s): Electronic commerce | Web sitesDDC classification: 658.84 Online resources: Click here to access online | Click here to access online
Contents:
Ch. 1. Getting Started on the Web -- Ch. 2. Creating a Business Plan -- Ch. 3. Developing a Marketing Plan -- Ch. 4. Designing a Web Page -- Ch. 5. Creating a Website -- Ch. 6. Enhancing a Web Page -- Ch. 7. Creating Advanced Web Pages -- Ch. 8. Running an eBusiness.
Summary: Presents an "e-commerce" book that provides hands on experience. This title focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.84 RED (Browse shelf(Opens below)) Available 008004
Total holds: 0

Includes index.

Ch. 1. Getting Started on the Web --
Ch. 2. Creating a Business Plan --
Ch. 3. Developing a Marketing Plan --
Ch. 4. Designing a Web Page --
Ch. 5. Creating a Website --
Ch. 6. Enhancing a Web Page --
Ch. 7. Creating Advanced Web Pages --
Ch. 8. Running an eBusiness.

Presents an "e-commerce" book that provides hands on experience. This title focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Business.

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