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Consumer Behavior

By: Mowen, John CMaterial type: Text

TextPublication details: New Jersey: Prentice-Hill, 1995Edition: 4th editionDescription: XXI, 696 pages : illustrationsISBN: 9780023846113 ; 0023846119Subject(s): Consumidores -- Estados UnidosDDC classification: 658.8342

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8342 (Browse shelf(Opens below))	Available		008142

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Previous	658.83 MAL Marketing research : an applied orientation	658.83 SAR A concise guide to market research : the process, data, and methods using IBM SPSS statistics	658.83 WIL Marketing research : an integrated approach	658.8342 Consumer Behavior	658.8342 Consuming Behaviour	658.8342 LOU Consumer Behavior: Concepts and Applications	658.8342 PET Consumer Behavior and Marketing Strategy	Next

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