Business development : a guide to small business strategy

By: Butler, DavidMaterial type: TextTextPublication details: Oxford ; Boston ; Butterworth-Heinemann, 2001Description: x, 192 p. : illustrationsISBN: 9780750652476; 0750652470Subject(s): Strategic planning | Small businessDDC classification: 658.4012http://lib.vau.jfn.ac.lk:8000/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=38197&z3950=1&frameworkcode=KET&breedingid=68623# | 658.022 Online resources: Click here to access online | Click here to access online
Contents:
Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix -- The revised SFEDI Business Management & Development Standards; Index.
Summary: Business Development shows how to make the most of the stages of growth most businesses pass through at some point. It shows how to deal with the different types of problems that are encountered during this process.
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Includes Index.

Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix --
The revised SFEDI Business Management & Development Standards; Index.

Business Development shows how to make the most of the stages of growth most businesses pass through at some point. It shows how to deal with the different types of problems that are encountered during this process.

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