Services Marketing: People, Technology, Strategy

By: Lovelock, Christopher HMaterial type: TextTextPublication details: New Delhi: Addison Wesley Longman, 2001Edition: 4th edDescription: xviii, 717 pagesISBN: 9788178083520 ; 8178083523DDC classification: 658.8
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Reference 658.8 LOV (Browse shelf(Opens below)) Available 008530
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Includes index

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