The Business of Ecommerce : From Corporate Strategy to Technology

By: May, PaulMaterial type: TextTextPublication details: Bangalore: Eastern Press, 2000Description: xvii, 270 pages : illustrationsISBN: 9780521776981; 0521776988Subject(s): Electronic commerce | InternetDDC classification: 658.84
Contents:
Getting Here -- Tracking Business Change -- Virtualization: Extended Enterprises and Virtual Organizations -- Globalization: The Shop Window of the World -- Intellectualization: Getting Clever with It -- Exploiting Technology Change -- Consanguinity: Origins and Precursors of Ecommerce -- Affinity: The Rise of the Web -- Interactivity: The Protracted Dawn of Interactive TV -- Connectivity: The Intelligent Environment -- Continuity: The Technology Expectation -- A Generic Business Model for Ecommerce -- Local Business Drivers -- Catching Up and Being Caught -- Channel Development -- Cost Reduction -- Partner Inclusion -- A New Map -- Physical/Informational -- Business-to-Consumer -- Business-to-Business -- Cross-Pollination -- Role Types -- Intermediation, Disintermediation, and Reintermediation -- Transformation Agents -- Pathfinder Application Areas -- Business-to-Consumer Applications -- Retail and the Lifestyle Crisis -- Auctions and the Emerging Electronic Marketplace -- Advice and Care -- Business-to-Business Applications -- Procurement and Its Impact on Competition -- Inventory Exchange and the Market Mechanism -- Real-Time Collaboration and Real-World Change -- The Technology Landscape -- Data on the Web: From Publishing to Processing -- HTML and Adornments -- Scripting for Web Page Behavior -- Server-Side Functionality -- Java and Objects -- XML and the Retention of Meaning -- Moving Data and Dynamic Networks -- The Basic Protocols -- The Jini Initiative -- Implementing Security -- Cryptography Basics --
Summary: The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.84 MAY (Browse shelf(Opens below)) Available 008609
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Included Glossary and Index

Getting Here --
Tracking Business Change --
Virtualization: Extended Enterprises and Virtual Organizations --
Globalization: The Shop Window of the World --
Intellectualization: Getting Clever with It --
Exploiting Technology Change --
Consanguinity: Origins and Precursors of Ecommerce --
Affinity: The Rise of the Web --
Interactivity: The Protracted Dawn of Interactive TV --
Connectivity: The Intelligent Environment --
Continuity: The Technology Expectation --
A Generic Business Model for Ecommerce --
Local Business Drivers --
Catching Up and Being Caught --
Channel Development --
Cost Reduction --
Partner Inclusion --
A New Map --
Physical/Informational --
Business-to-Consumer --
Business-to-Business --
Cross-Pollination --
Role Types --
Intermediation, Disintermediation, and Reintermediation --
Transformation Agents --
Pathfinder Application Areas --
Business-to-Consumer Applications --
Retail and the Lifestyle Crisis --
Auctions and the Emerging Electronic Marketplace --
Advice and Care --
Business-to-Business Applications --
Procurement and Its Impact on Competition --
Inventory Exchange and the Market Mechanism --
Real-Time Collaboration and Real-World Change --
The Technology Landscape --
Data on the Web: From Publishing to Processing --
HTML and Adornments --
Scripting for Web Page Behavior --
Server-Side Functionality --
Java and Objects --
XML and the Retention of Meaning --
Moving Data and Dynamic Networks --
The Basic Protocols --
The Jini Initiative --
Implementing Security --
Cryptography Basics --

The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.

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