International marketing

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Material type: Text

TextPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th EditionDescription: xxv, 694 p. : illustrationsISBN:

0072398841 (hardback)
9780072398847
0071123121
9780071123129
0071233075
9780071233071

Subject(s):

DDC classification:

658.848 CAT

Contents:

1. The scope and challenge of international marketing -- 2. The dynamic environment of international trade -- 3. History and geography: the foundations of cultural understanding -- 4. Cultural dynamics in assessing global markets -- 5. Business customs in global marketing -- 6. The political environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products and services for consumers -- 13. Products and services for businesses -- 14. International marketing channels -- 15. Exporting and logistics: special issues for business -- 16. Integrated marketing communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for international markets -- 19. Negotiating with international customers, partners and regulators -- Cases.

Summary: This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.848 CAT (Browse shelf(Opens below))	Available		008630

Total holds: 0

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Previous	658.848 Global Marketing Strategies	658.848 ALB International Marketing and Export Management	658.848 ALB International marketing and Export management	658.848 CAT International marketing	658.848 CAT International Marketing	658.848 CHA International Marketing Strategy: Diploma (CIM)	658.848 CZI International marketing	Next

Including Index.

1. The scope and challenge of international marketing --
2. The dynamic environment of international trade --
3. History and geography: the foundations of cultural understanding --
4. Cultural dynamics in assessing global markets --
5. Business customs in global marketing --
6. The political environment: a critical concern --
7. The international legal environment: playing by the rules --
8. Developing a global vision through marketing research --
9. Emerging markets --
10. Multinational market regions and market groups --
11. Global marketing management: planning and organization --
12. Products and services for consumers --
13. Products and services for businesses --
14. International marketing channels --
15. Exporting and logistics: special issues for business --
16. Integrated marketing communications and international advertising --
17. Personal selling and sales management --
18. Pricing for international markets --
19. Negotiating with international customers, partners and regulators --
Cases.

This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena.

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