Normal view MARC view ISBD view

Mastering public relations

By: Davis, AnthonyMaterial type: Text

TextSeries: Palgrave master seriesPublication details: Basingstoke : Palgrave Macmillan, 2004Description: xv, 216 pages : illustrationsISBN: 9781403907837; 1403907838 Subject(s): Public relationsDDC classification: 659.2 Summary: Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	659.2 DAV (Browse shelf(Opens below))	Available		009888

Total holds: 0

Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 WIL The Fundamentals of Advertising	659.133 SER Word of mouth marketing : how smart companies get people talking	659.2 BAS Public relations : the profession and the practice	659.2 DAV Mastering public relations	659.2 KEY Key concepts in public relations	659.2 SCA Public relations - Quick Guides: everything you need to know…fast.	660 DAR A textbook on experiments and calculations in engineering chemistry	Next

Includes index

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

There are no comments on this title.

to post a comment.