Internet marketing : strategy, implementation and practice
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
Main Library Reference | Reference | 658.8INT (Browse shelf(Opens below)) | Available | 010640 |
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
658.3FIS Human Resources Management | 658.3TYS Essentials of HRM | 658.575BAR Project management in new product development | 658.8INT Internet marketing : strategy, implementation and practice | 658 AGA Organization and management | 658 AHU Management and Organisation | 658 APP Modern business administration |
Includes index
Internet marketing fundamentals --
An introduction to Internet marketing --
The Internet micro-environment --
The Internet macro-environment --
Internet strategy development --
Internet marketing strategy --
The Internet and the marketing mix --
Relationship marketing using the Internet --
Internet marketing : implementation and practice --
Delivering the online customer experience --
Interactive marketing communications --
Maintaining and monitoring the online presence --
Business-to-consumer Internet marketing --
Business-to-business Internet marketing.
Provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers various aspects of Internet marketing - environment analysis, strategy development, and digital marketing campaign-planning and execution.
There are no comments on this title.