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Consumer Behavior

By: Schiffman, Leon GContributor(s): Lazar Kanuk, LeslieMaterial type: Text

TextPublication details: New Delhi: Prentice-Hall of India, 2007Edition: 9th editionDescription: xix, 561, C-38, G-11, I-22 pages : color illustrationsISBN: 9780131869608 ; 0131869604 ; 9788120330863 ; 8120330862Subject(s): Consumer behaviorDDC classification: 658.8342

Contents:

Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Reference groups and family influences -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision making.

Summary: For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8342 SCH (Browse shelf(Opens below))	Available		010690
Reference Books	Main Library Reference	Reference	658.8342 SCH (Browse shelf(Opens below))	Available		010691

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Previous	658.8342 Consuming Behaviour	658.8342 LOU Consumer Behavior: Concepts and Applications	658.8342 PET Consumer Behavior and Marketing Strategy	658.8342 SCH Consumer Behavior	658.8342 SCH Consumer Behavior	658.8342 SOL Consumer Behavior: Buying, Having and Being	658.8343 RAO Applied conjoint analysis /	Next

Glossary & Index annexed

Consumer behavior: its origins and strategic applications --
Consumer research --
Market segmentation --
Consumer motivation --
Personality and consumer behavior --
Consumer perception --
Consumer learning --
Consumer attitude formation and change --
Communication and consumer behavior --
Reference groups and family influences --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultures and consumer behavior --
Cross-cultural consumer behavior: an international perspective --
Consumer influence and the diffusion of innovations --
Consumer decision making.

For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

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