Customer Communications 2007-2008
Material type:
TextPublication details: Amsterdam: Elsevier, 2007Description: xi, 331 pagesISBN: 9780750685375 ; 0750685379DDC classification: 658.812 Summary: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Customer Communications module by the Level Verifier
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
|
Main Library Reference | Reference | 658.812 JON (Browse shelf(Opens below)) | Available | 011079 |
Includes index
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Customer Communications module by the Level Verifier
* The only coursebook fully endorsed by CIM
* Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
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