Marketing environment 2007-2008
Material type: TextPublication details: Amstedam ; Boston : Elsevier, 2007Description: xiii, 353 pISBN: 9780750683982; 0750683988Subject(s): Marketing | Marketing -- Examinations -- Study guidesDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.8 OLD (Browse shelf(Opens below)) | Available | 011082 |
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
658.8 MOR Professional services marketing | 658.8 NOR Marketing management : a European perspective | 658.8 OLD Marketing Environment 1999-2000 | 658.8 OLD Marketing environment 2007-2008 | 658.8 OXF The Oxford textbook of marketing | 658.8 PAL Principles of marketing / | 658.8 PAY The Essence of Services Marketing. |
Including Index.
"Professional certificate in marketing 2007-2008"--Cover.
1. The nature of the organization and the impact of its environment.--
2. The micro-environment.--
3. Analysis of the competitive environment.--
4. The macro-environment.--
5. The demographic, social and cultural environment.--
6. The economic and international environment.--
7. The political and legislative environment.--
8. The technical/information environments.--
9. Environmental information systems - coping with the challenge of environmental change.
Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
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