Mastering business planning and strategy : the power and application of strategic thinkingMaterial type: TextSeries: Masters in management seriesPublication details: London: Thorogood Publishing, 2007Edition: 2nd edDescription: vii, 176 pISBN: 9781854184368 ; 1854184369; 9781854183293; 185418329xSubject(s): Business planningDDC classification: 658.401
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Previous edition: 1998.
1 Mastering business success; 2 Mastering strategic analysis; 3 Mastering market analysis; 4 Mastering the Volume - Cost - Profit relationship; 5 Mastering organisational analysis; 6 Mastering option appraisal; 7 Mastering strategic leadership; 8 Mastering performance measurement; 9 Mastering new business development.
Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.