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Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof.

By: Material type: TextTextPublication details: Irvine, CA : Entrepreneur Press, 2003.Description: xviii, 475 pages : illustrationsISBN:
  • 9781932156102
  • 1932156100
Subject(s): DDC classification:
  • 658.8 STE
Summary: The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library Stacks Reference 658.8 STE (Browse shelf(Opens below)) Available 011337
Total holds: 0

Includes index


The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

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