Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof.
Material type: TextPublication details: Irvine, CA : Entrepreneur Press, 2003.Description: xviii, 475 pages : illustrationsISBN:- 9781932156102
- 1932156100
- 658.8 STE
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Lending Books | Main Library Stacks | Reference | 658.8 STE (Browse shelf(Opens below)) | Available | 011337 |
Includes index
The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.
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