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International marketing

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, ©2004.Edition: 7th edDescription: xxvii, 666, [42] pages : color illustrations, color mapsISBN:
  • 9780324190465
  • 0324190468
  • 9780324282894
  • 0324282893
Subject(s): DDC classification:
  • 658.848 CZI
Contents:
pt. 1. The international environment: The international marketing imperative -- International trade institutions and trade policy -- The cultural environment -- The economic environment -- The international political and legal environment -- Cases: "Trick-or-treat?" costume market in horror as Halloween approaches -- A presidential proclamation on steel -- Car financing in China -- IKEA in the USA -- Renaming the Vietnamese catfish -- Video case: Equal exchange strives for equality through fair trade -- pt. 2. Beginning international marketing activities: Building the knowledge base -- Exporting, licensing, and franchising -- Product adaptation -- Export pricing strategies -- International communications -- Channels and distribution strategies -- Cases: Exports of tobacco -- Damar International -- Water from Iceland -- Joemarin Oy -- The gray Ferrari -- Video cases: Global vendor relations at Pier I Imports -- Lakewood Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics and supply chain management -- Global promotional strategies -- Marketing organization, implementation, and control -- The future -- Cases: Chupa Chups Vending: "Choose your flavor" -- Nova Scotia -- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India): exports -- Parker Pen Company -- Video case: Whirlpool and the global appliance industry.
Summary: Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library Reference Reference 658.848 CZI (Browse shelf(Opens below)) Available 011524
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Index annexed

pt. 1. The international environment: The international marketing imperative --
International trade institutions and trade policy --
The cultural environment --
The economic environment --
The international political and legal environment --
Cases: "Trick-or-treat?" costume market in horror as Halloween approaches --
A presidential proclamation on steel --
Car financing in China --
IKEA in the USA --
Renaming the Vietnamese catfish --
Video case: Equal exchange strives for equality through fair trade --
pt. 2. Beginning international marketing activities: Building the knowledge base --
Exporting, licensing, and franchising --
Product adaptation --
Export pricing strategies --
International communications --
Channels and distribution strategies --
Cases: Exports of tobacco --
Damar International --
Water from Iceland --
Joemarin Oy --
The gray Ferrari --
Video cases: Global vendor relations at Pier I Imports --
Lakewood Chopsticks Exports --
pt. 3: Global marketing management: Global strategic planning --
Global market expansion --
Product and brand management --
Services marketing --
Global pricing strategies --
Logistics and supply chain management --
Global promotional strategies --
Marketing organization, implementation, and control --
The future --
Cases: Chupa Chups Vending: "Choose your flavor" --
Nova Scotia --
Customer service online:the HP Designjet --
The F-18 Hornet offset --
Kadimi Group of Companies (India): exports --
Parker Pen Company --
Video case: Whirlpool and the global appliance industry.


Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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