Leading Through Relationship Marketing: How Winning Organisations Leverage Stakeholder Relationship to Improve Business Performance
Material type:
TextPublication details: New Delhi: Tata McGraw-Hill, 2003Description: x, 206 pages : illustrationsISBN: 9780074713747; 0074713744; 9780070583962 ; 007058396xSubject(s): Relationship marketing | Customer relationsDDC classification: 658.812 Summary: Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News
This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.
Provides information on relationship marketing. This book offers a logical structure, dealing with the history of relationship marketing, the why and the how. It presents a definition of relationship marketing and introduces some concepts, pulled together into a single source an integrated view of relationship marketing and its role in businesses.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Reference Books
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Main Library Reference | Reference | 658.812 BAT (Browse shelf(Opens below)) | Available | 011737 |
Includes index
Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News
This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.
Provides information on relationship marketing. This book offers a logical structure, dealing with the history of relationship marketing, the why and the how. It presents a definition of relationship marketing and introduces some concepts, pulled together into a single source an integrated view of relationship marketing and its role in businesses.
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