Key concepts in marketing
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Main Library Reference | Reference | 658.8 BLY (Browse shelf(Opens below)) | Available | 011952 |
Includes index
pt. 1. Customers and markets --
pt. 2. The offer --
pt. 3. Approaching customers --
pt. 4. Promotion.
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing
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