Harvard business review on the innovative enterprise.

Material type: TextTextPublication details: Boston : Harvard Business School Pub., ©2003Description: vii, 195 pISBN: 9781591391302; 159139130X ; 9780070254886 ; 0070254885Subject(s): Technological innovations | Creative ability in business | Research, IndustrialDDC classification: 658.4063
Contents:
Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer -- Tough-minded ways to get innovative / Andrall E. Pearson -- Breaking out of the innovation box / John D. Wolpert -- The sputtering R & D machine / Martha Craumer -- Inspiring innovation / Ellen Peebles -- The discipline of innovation / Peter F. Drucker -- Research that reinvents the corporation / John Seely Brown -- Creativity is not enough / Theodore Levitt.
Summary: "It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors."--Jacket.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference
Reference 658.4063 HAR (Browse shelf(Opens below)) Available 011972
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Includes index.

Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer --
Tough-minded ways to get innovative / Andrall E. Pearson --
Breaking out of the innovation box / John D. Wolpert --
The sputtering R & D machine / Martha Craumer --
Inspiring innovation / Ellen Peebles --
The discipline of innovation / Peter F. Drucker --
Research that reinvents the corporation / John Seely Brown --
Creativity is not enough / Theodore Levitt.

"It's not enough to come up with great ideas - companies must ultimately turn those ideas into profits. This collection is full of tried-and-true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors."--Jacket.

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