Strategic managementMaterial type: TextSeries: SAGE course companionsPublication details: Los Angeles : SAGE, 2008Description: vi, 226 p. : illustrationISBN: 9781412947695 ; 1412947693Subject(s): Business planningDDC classification: 658.4012
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DOCUMENT EN COMMANDE OU EN TRAITEMENT.
PART ONEIntroduction to Your Course CompanionHow To Use the BookThinking Like a StrategistStrategic ThemesPART TWOWhat Is Strategy?Strategic Planning and Control in OrganizationsAnalysis of the Macro (Far) EnvironmentAnalysis of the IndustryAnalysis of the Customer Interface (Markets and Products)Competitive AdvantageResource AnalysisValue ChainOrganizational CultureGrowth and DevelopmentInternal and External Methods of DevelopmentInternationalisationChoosing Your StrategySuitability and Acceptability (SFA) of the StrategyImplementing Your StrategyStrategic Leadership Issues
Much more than a revision guide for undergraduates, this is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course