The ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof

By: Stephenson, JamesContributor(s): Thurman, courtneyMaterial type: TextTextPublication details: [Irvine, Calif.] : Entrepreneur Press, ©2007Edition: 2nd edDescription: xx, 562 pages : illustrationsISBN: 9781599180373Subject(s): Marketing -- Handbooks, manuals, etcDDC classification: 658.8 |
Contents:
Research, planning, and competition -- Employee -- Customer service -- Home office -- Advertising, direct marketing, and telemarketing -- Public relations -- Networking and referral -- Prospecting -- Presentation -- Closing -- Creative selling -- Retailing -- Service provider -- Web site and online -- Trade show and seminar.
Summary: Introduces marketing, advertising, sales, and public relations techniques. This book offers strategies required to stay one step ahead in today's highly competitive global marketplace. It contains off - and online resources, blogs and websites.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 STE (Browse shelf(Opens below)) Available 012105
Total holds: 0

Includes index

Research, planning, and competition --
Employee --
Customer service --
Home office --
Advertising, direct marketing, and telemarketing --
Public relations --
Networking and referral --
Prospecting --
Presentation --
Closing --
Creative selling --
Retailing --
Service provider --
Web site and online --
Trade show and seminar.

Introduces marketing, advertising, sales, and public relations techniques. This book offers strategies required to stay one step ahead in today's highly competitive global marketplace. It contains off - and online resources, blogs and websites.

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