Business and its environment

Included Index

Brief ContentsPART I: Strategy and the Nonmarket Environment Chapter 1 Market and Nonmarket Environments Chapter 2 Integrated Strategy Chapter 3 The News Media and Nonmarket Issues Chapter 4 Private Politics Chapter 5 Crisis Management PART II: Public politics and nonmarket strategy Chapter 6 Nonmarket Analysis for Business Chapter 7 Nonmarket Strategies for Government Arenas Chapter 8 Implementing Nonmarket Strategies in Government Arenas PART III: Government and Markets Chapter 9 Antitrust: Economics, Law, and Politics Chapter 10 Regulation: Law, Economics, and Politics Chapter 11 Environmental Management and Sustainability Chapter 12 Law and Markets Chapter 13 Information Industries and Nonmarket Issues PART IV: GLOBAL NONMARKET STRATEGYChapter 14 The Political Economy of Japan Chapter 15 The Political Economy of the European Union Chapter 16 China: History, Culture, and Political Economy Chapter 17 Emerging Marketsc Chapter 18 The Political Economy of International Trade Policy PART V: Ethics and corporate social Responsibility Chapter 19 Corporate Social Responsibility Chapter 20 Ethics Systems: Utilitarianism Chapter 21 Ethics Systems: Rights and Justice Chapter 22 Implementing Ethics Systems Chapter 23 Ethics Issues in International Business

For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility. Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications