The marketing plan : how to prepare and implement it

By: Luther, William MMaterial type: TextTextPublication details: New York : American Management Association, 2001Edition: 3rd edDescription: xviii, 318 pages : illustrationsISBN: 9780814471012; 0814471013Subject(s): MarketingDDC classification: 658.802
Contents:
The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback--Using Controls and Market Research to Complete the Loop.
Summary: This guide provides the fundamentals of preparing and developing a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management
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Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.802 LUT (Browse shelf(Opens below)) Available 012140
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Includes index

The Role of Marketing within a Business --
Decisions to Be Made before Developing Your Marketing Plan --
Developing Your Brand Personality --
Developing Your Marketing Plan --
Feedback--Using Controls and Market Research to Complete the Loop.

This guide provides the fundamentals of preparing and developing a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management

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