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Marketing your services : a step-by-step guide for small businesses and professionals

By: Putman, Anthony OMaterial type: Text

TextPublication details: New York : Wiley, c1990Description: x, 246 pISBN: 9780471509486; 0471509485Subject(s): Service industries | Small business | ProfessionsDDC classification: 658.8 Online resources: Click here to access online | Click here to access online | Click here to access online

Contents:

1. Honk if you hate marketing.-- 2. Meaning business.-- 3. Your most important task.-- 4. Zeroing in.-- 5. Standing out from the crowd.-- 6. Laser-like alignment.-- 7. Money matters.-- 8. Building your marketing machine - I.-- 9. Building your marketing machine - II.-- 10. Packaging for maximum benefit.-- 11. Presentation.-- 12. Getting the word out.-- 13. The media message.-- 14. Selling without fear and loathing.-- 15. Staying alive.-- 16. Success and beyond.

Summary: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you: * How to define and promote your services to the right market * How to differentiate your business from other similar businesses * How to price and package your services * How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.8 PUT (Browse shelf(Opens below))	Available		012141
Reference Books	Main Library Reference	Reference	658.8 PUT (Browse shelf(Opens below))	Available		011336

Total holds: 0

Includes Index.

1. Honk if you hate marketing.--
2. Meaning business.--
3. Your most important task.--
4. Zeroing in.--
5. Standing out from the crowd.--
6. Laser-like alignment.--
7. Money matters.--
8. Building your marketing machine - I.--
9. Building your marketing machine - II.--
10. Packaging for maximum benefit.--
11. Presentation.--
12. Getting the word out.--
13. The media message.--
14. Selling without fear and loathing.--
15. Staying alive.--
16. Success and beyond.

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similar businesses
* How to price and package your services
* How to turn qualified prospects into customers and build long-term relationships with clients
"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

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