Business Marketing: Text and Cases

By: Havaldar, Krishna KMaterial type: TextTextPublication details: New Delhi: Tata McGraw-Hill, 2010Edition: 3rd editionDescription: xxxiii, 536 pages : tablesISBN: 9780070083257; 0070083258Subject(s): Business, MarketingDDC classification: 658.8
Contents:
1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer-Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing Integrated Cases 1. Metal Products India Limited 2. Star Engineering Company Ltd 3. Star Material Handling Company Ltd 4. Precision Steel Tubes Ltd 5. Sigma Telecom Company 6. Plastic Technologies (India) Ltd 7. Alfa Networks 8. ROBO KNON 9. Shah and Company-New Training Package for Sales Personnel 10. Electrical Equipment Ltd 11. Saragam Aluminium Limited 12. Hindustan Engineering and Automotive Products Ltd 13. Information Solutions, Inc 14. Karnataka Gears Ltd 15. Structural Engineering Consultants Ltd 16. 4S India Ltd 17. IMS Company Ltd 18. Optotech Systems Pvt. Ltd 19. BT Technologies 20. Nammura Hotel Ltd 21. TNM Systems, Inc 22. NM Technologies Ltd
Summary: Emphasises on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. This book focuses on the needs and interests of an Indian reader.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 HAV (Browse shelf(Opens below)) Available 012585
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Includes index

1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer-Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing Integrated Cases 1. Metal Products India Limited 2. Star Engineering Company Ltd 3. Star Material Handling Company Ltd 4. Precision Steel Tubes Ltd 5. Sigma Telecom Company 6. Plastic Technologies (India) Ltd 7. Alfa Networks 8. ROBO KNON 9. Shah and Company-New Training Package for Sales Personnel 10. Electrical Equipment Ltd 11. Saragam Aluminium Limited 12. Hindustan Engineering and Automotive Products Ltd 13. Information Solutions, Inc 14. Karnataka Gears Ltd 15. Structural Engineering Consultants Ltd 16. 4S India Ltd 17. IMS Company Ltd 18. Optotech Systems Pvt. Ltd 19. BT Technologies 20. Nammura Hotel Ltd 21. TNM Systems, Inc 22. NM Technologies Ltd

Emphasises on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. This book focuses on the needs and interests of an Indian reader.

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