Business plans that work : a guide for small business

By: Timmons Jeffry AContributor(s): Zacharakis, Andrew | Spinelli, StephenMaterial type: TextTextPublication details: New York : McGraw-Hill, ©2004Description: viii, 183 p.: illustrationsISBN: 9780071412872 ; 0071412875Subject(s): Business planning | Small business | EntrepreneurshipDDC classification: 658.401
Contents:
Entrepreneurs create the future -- Before you start writing your plan: asking the right questions -- Getting started -- Industry: zoom lens on opportunity -- Company and product description: selling your vision -- Marketing plan: Reaching the customer -- Operations and development: execution -- Team: the key to success -- The critical risks and offering plan sections -- Financial plan: telling your story in numbers.
Summary: "Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans that work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality."--Jacket.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.401 TIM (Browse shelf(Opens below)) Available 012704
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Includes Index.

Entrepreneurs create the future --
Before you start writing your plan: asking the right questions --
Getting started --
Industry: zoom lens on opportunity --
Company and product description: selling your vision --
Marketing plan: Reaching the customer --
Operations and development: execution --
Team: the key to success --
The critical risks and offering plan sections --
Financial plan: telling your story in numbers.

"Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans that work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality."--Jacket.

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