Business plans that work : a guide for small businessMaterial type: TextPublication details: New York : McGraw-Hill, ©2004Description: viii, 183 p.: illustrationsISBN: 9780071412872 ; 0071412875Subject(s): Business planning | Small business | EntrepreneurshipDDC classification: 658.401
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Entrepreneurs create the future --
Before you start writing your plan: asking the right questions --
Getting started --
Industry: zoom lens on opportunity --
Company and product description: selling your vision --
Marketing plan: Reaching the customer --
Operations and development: execution --
Team: the key to success --
The critical risks and offering plan sections --
Financial plan: telling your story in numbers.
"Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans that work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality."--Jacket.