Consumer behavior

By: Schiffman, Leon GContributor(s): Wisenblit, JosephMaterial type: TextTextPublication details: New Delhi Dorling Kindersley 2015Edition: Eleventh editionDescription: xxvii, 508 pages : illustrationsISBN: 9789332537644Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
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Stacks 		Reference 658.8342 SCH (Browse shelf(Opens below)) Available 014400
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Revised edition.

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