The content analysis guidebook /

By: Neuendorf, Kimberly AMaterial type: TextTextPublication details: London : SAGE, [2017]Edition: Second editionDescription: xvii, 438 pages : illustrationsISBN: 9781412979474 (pbk. : alk. paper)Subject(s): Sociology | Content analysis (Communication)DDC classification: 301.01
Contents:
Defining content analysis -- An integrative approach to content analysis -- Message units and sampling -- Variables and predictions -- Measurement and validity -- Reliability -- Content analysis in the interactive media age -- Results and reporting -- Contexts.
Summary: "Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis."
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 301.01 NEU (Browse shelf(Opens below)) Available 015489
Total holds: 0

Earlier edition: 2002.

Defining content analysis --
An integrative approach to content analysis --
Message units and sampling --
Variables and predictions --
Measurement and validity --
Reliability --
Content analysis in the interactive media age --
Results and reporting --
Contexts.


"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis."

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