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Strategic market research : a guide to conducting research that drives businesses

By: Beall, Anne EMaterial type: Text

TextPublication details: Lexington, Kentucky : Beall Research, 2019 ©2019Description: 115 pages : illustrationsISBN: 9781731385178; 173138517XSubject(s): Marketing research | MarketingDDC classification: 658.83

Contents:

What's wrong with traditional market research? - The strategic-question approach to market research - Using hypotheses to guide the research - Choosing the right method and designing the study - Obtaining the depth required for insight - Reading the hidden communications of research respondents - Analyzing qualitative data - Analysing quantitative data - Interpreting results and going beyond the data - Common pitfalls in market research

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Stacks	Reference	658.83 BEA (Browse shelf(Opens below))	Available		016002

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Previous	658.82 LAW Law's Grocer's Manual	658.827 From brand vision to brand evaluation : the strategic process of growing and strengthening brands	658.827 DEC From brand vision to brand evaluation : strategically building and sustaining brands	658.83 BEA Strategic market research : a guide to conducting research that drives businesses	658.83 BER Marketing Research	658.83 BER Marketing Research	658.83 BOY Marketing Research: Text and Cases	Next

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