E-commerce : business, technology, society

By: Laudon, Kenneth CContributor(s): Traver, Carol GuercioMaterial type: TextTextPublication details: Harlow : Pearson, [2021]Edition: Sixteenth edition.; Global editionDescription: 912 pages : illustrationsISBN: 9781292343167Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: 658.872
Contents:
1. Introduction of e-commerce -- Learning objectives -- Everything on demand: the "uberization" of E-commerce -- The first thirty seconds: why you should study E-commerce -- Introduction to E-commerce -- What is E-commerce? -- The difference between E-commerce and E-business -- Technological building blocks underlying E-commere: the internet, web, and mobile platform -- Major trends in E-commerce -- Insight on technology: will apps make the web irrelevant? -- Unique features of E-commerce technology -- Ubiquity -- Global reach -- Universal standards -- Richness -- Interactivity -- Information density -- Personalization and customization -- Social technology: user-generated content and social networks -- Types of E-commerce -- Business-to-consumer (B2C) E-commerce -- Business-to-business (B2B) E-commerce -- Consumer-to-consumer (C2C) E-commerce -- Mobile E-commerce (M-commerce) -- Social E-commerce -- Local E-commerce -- E-commerce: a brief history -- E-commerce 1995-2000: invention -- E-commerce 2001-2006: consolidation -- E-commerce 2007-present: reinvention -- Assessing E-commerce: successes, surprises, and failures -- Insight on business: rocket internet -- Understanding E-commerce: organizing themes -- Technology: infrastructure -- Business: basic concepts -- Society: taming the juggernaut -- Insight on society: Facebook and the age of privacy -- Academic disciplines concerned with E-commerce -- Technical approaches -- Behavioral approaches -- Careers in E-commerce -- The company -- Position: Category specialist in the e-Commerce retail program -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: Puma goes omni -- Review -- 2. E-commerce infrastructure -- Learning objectives -- Tech titans target a prize: bringing internet access to rural India -- The internet: technology background -- The evolution of the internet: 1961-the present -- The internet: key technology concepts -- Packet switching -- Transmission control protocol/internet protocol (TCP/IP) -- IP addresses -- Domain names, DNS, and URLs -- Client/server computing -- The mobile platform -- The internet "cloud computing" model: hardware and software as a service -- Other internet protocols and utility programs -- Internet infrastructure and access -- The internet backbone -- Internet exchange points -- Tier 3 internet service providers -- Campus/corporate area networks -- Mobile internet access -- Telephone-based versus computer network-based wireless internet access -- Other innovative internet access technologies: drones, balloons, and white space -- The internet of things -- Insight on business: the apple watch: bringing the internet of things to your wrist -- Who governs the internet? -- Insight on society: government regulation and surveillance of the internet -- The web -- Hypertext -- Markup languages -- Hypertext markup language (HTML) -- Extensible markup language (XML) -- Web servers and clients -- Web browsers -- The internet and the web: features and services -- Communication tools -- E-mail -- Messaging applications -- Online message boards -- Internet telephony -- Vdeo conferencing, video chatting, and telepresence -- Search engines -- Downloadable and streaming media -- web 2.0 applications and services -- Online social networks -- Blogs -- Wikis -- virtual reality and augmented reality -- Insight on technology: leaping into the future with AR and VR -- Intelligent digital assistants -- Mobile apps: the next big thing is here -- Platforms for mobile application development -- App marketplaces -- Careers in E-commerce -- The company -- Position: E-commerce specialist -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: Akamai technologies: attempting to keep supply ahead of demand --3. Building an E-commerce presence -- Learning objectives -- Scratch builds an E-commerce presence form "scratch" -- Imagine your E-commerce presence -- What's the money: business and revenue model -- Who and where is the target audience? -- What is the ballpark? characterize the marketplace -- Where's the content coming from? -- Know yourself: conduct a SWOT analysis -- Develop an e-commerce presence map -- Develop a timeline: milestones -- How much will this cost? -- Building an E-commerce presence: a systematic approach -- The systems development life cycle -- systems analysis/planning: identify business objectives, system functionality, and information requirements -- systems design: hardware and software platforms -- Building the system: in-house versus outsourcing -- Insight on business: OVH takes E-commerce to the clouds -- Testing the system -- Implementation, maintenance, and optimization -- Alternative web development methodologies -- Choosing software -- Simple versus multi-tiered website architecture -- Web server software -- Site management tools -- Dynamic page generation tools -- Application servers -- E-commerce merchant server software functionality -- Online catalog -- Shopping cart -- Credit card processing -- Merchant server software packages (E-commerce software platforms) -- Choosing an E-commerce software platform -- Choosing hardware -- Right-sizing your hardware platform: the demand side -- Right-sizing your hardware platform; the supply side -- Other E-commerce site tools -- Website design: basic business considerations -- Tools for search engine optimization -- tools for interactivity and active content -- Common gateway interface (CGI) -- Active server pages (ASP) and ASP.NET -- Java, Java server pages (JSP), and JavaScript -- ActiveX and VBScript -- ColdFusion -- PHP, ruby on rails (RoR), and Django -- Other design elements -- Personalization tools -- The information policy set -- Insight on society: designing for accessibility -- Developing a mobile website and building mobile applications -- Planning and building a mobile presence -- Mobile presence: design considerations -- Cross-platform mobile app development tools -- Mobile presence: performance and cost considerations -- Careers in E-commerce -- The company -- Position: UX designer -- Insight on technology: klook sets its sights on new vistas -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: Dick's sporting goods: taking control of its E-commerce operations -- 4. E-commerce security and payment systems -- Learning objectives -- The rise of the global cyber attack: wanna cry and NotPetya -- The E-commerce secutiry environment -- The scope of the problem -- The underground economy marketplace: the value of stolen information -- What is food E-commerce security? -- Dimensions of E-commerce security -- the tension between security and other values -- Security versus ease of use -- Public safety and the criminal uses of the internet -- Securty threats int he E-commerce environment -- Malicious code -- Potentially unwanted programs (PUPs) -- Phishing -- Hacking, cyber vandalism, and hacktivism -- Data breaches -- Insight on society; the Marriott data breach -- Credit card fraud/theft -- Identity fraud -- Spoofing, pharming, and spam (junk) websites -- Sniffing and man-in-the-middle attacks -- Denial of service (DOS) and distributed denial of service (DDOS) attacks -- Insider attacks -- Poorly designed software -- Social network security issues -- Mobile platform security issues -- Cloud security issues -- Insight on technology: think your smartphone is secure? -- Internet of things security issues -- Technology solutions -- Protecting internet communications -- Encryption -- Symmetric key cryptography -- Public key cryptography -- Public key cryptography using digital signatures and hash digests -- Digital envelopes -- Digital certificates and public key infrastructure (PKI) -- Limitations of PKI -- Securing channels of communication -- Secure sockets layer (SSL) and transport layer security (TLS) -- Virtual private networks (VPNs) -- Wireless (Wi-Fi) networks -- Protecting networks -- firewalls -- Proxy servers -- Intrusion detection and prevention systems -- Protecting servers and clients -- Operating system security enhancements -- Anti-virus software -- Management policies, business procedures, and public laws -- A security plan: management policies -- Insight on business: are biometrics the solution for E-commerce security? -- The role of laws and public policy -- Private and private-public cooperation efforts -- Government policies and controls on encryption -- E-commerce payment systems -- Online credit card transactions -- Credit card E-commerce enablers -- PCI-DSS compliance -- Limitations of online credit card payment systems -- Alternative online payment systems -- Mobile payment systems: your smartphone wallet -- Blockchain and cryptocurrencies -- Electronic billing presentment and payment -- Market size and growth -- EBPP business models -- Careers in E-commerce -- The company -- The position: cybersecurity threat management team trainee -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: alipay and WeChat pay lead in mobile payments -- 5. E-commerce business strategies -- Learning objectives -- Australia's canva grows from startup to super unicorn -- E-commerce business models -- Introduction -- Eight key elements of a business model -- Value proposition -- Revenue model -- Market opportunity -- Insight on society: MADE.COM: furniture for the crowd -- Competitive environment -- Competitive advantage -- Market strategy -- Organizational development -- Management team -- Raising capital -- Categorizing E-commerce business models: some difficulties -- Insight on business: crowdfunding takes off -- Major business-to-consumer (B2C) business models -- E-tailer -- Community provider -- Content provider -- Insight on technology: connected cars and the future of E-commerce -- Portal -- Transaction broker -- Market creator -- Service provider -- Major business-to-business (B2B) business models -- E-distributor -- E-procurement -- Exchanges -- Industry consortia -- Private industrial networks -- How E-commerce changes business: strategy, structure, and process -- Industry structure -- Industry value chains -- Firm value chains -- Firm value webs -- Business strategy -- E-commerce technology and business model disruption -- Careers in E-commerce -- The company -- Position: assistant manager of E-business -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: dollar shave club: from viral video to 1 billion in just five years -- 6. E-commerce marketing an advertising -- Learning objectives -- InMobi's global mobile ad network -- Consumers online: the internet audience and consumer behavior -- Internet traffic patterns: the online consumer profile -- Intensity and scope of usage -- Demographics and access -- Type of internet connection: broadband and mobile impact -- Community effects; social contagion in social networks -- Consumer behavior models -- The online purchasing decision -- Shoppers: browsers and buyers -- What consumers shop for and buy online -- Intentional acts: how shoppers find vendors online -- Why some people don't shop online -- Trust, utility, and opportunism in online markets -- Digital commerce marketing and advertising strategies and tools -- Strategic issues and questions -- The websites as a market platform: establishing the customer relationship -- Traditional online marketing and advertising tools -- Search engine marketing and advertising -- Display ad marketing -- E-mail marketing -- Affiliate marketing -- Viral marketing -- Lead generation marketing -- social,mobile, and local marketing and advertising -- Multi-channel marketing: integrating online and offline marketing -- Other online marketing strategies -- Customer retention strategies -- Insight on business: are the very rich different from you and me? -- Pricing strategies -- Long tail marketing -- Insight on technology: the long tail: big hits and big misses -- Internet marketing technologies -- The revolution in internet marketing technologies -- Web transaction logs -- Supplementing the logs: cookies and other tracking files -- Databases, data warehouses, data mining, and big data -- Databases -- Insight on society: every move you take, every click you make, we'll be tacking you -- Data warehouses and data mining -- The challenge of big data -- Marketing automation and customer relationship management (CRM) systems -- Understanding the costs and benefits of online marketing communications -- Online marketing metrics: lexicon -- How well does online advertising work? -- The costs of online advertising -- Marketing analytics: software for measuring online marketing results -- Careers in E-commerce -- The company -- The position: digital marketing assistant -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: programmatic advertising: real-time marketing -- 7. Social, mobile, and loyal marketing -- Learning objectives -- Pinterest expands around the globe -- Introduction to social, mobile, and local marketing -- From eyeballs to conversations -- From the desktop to the smartphone and tablet -- The social, mobile, local nexus -- social marketing -- Social marketing players -- The social marketing process -- Facebook features -- Facebook marketing tools -- Starting a Facebook marketing campaign -- Measuring Facebook marketing results -- Twitter marketing -- Insight on technology: optimizing social marketing with accuracast -- Basic twitter features -- Twitter marketing tools -- Starting a Twitter marketing campaign -- Measuring twitter marketing results -- Pinterest marketing -- Basic Pinterest features -- Pinterest marketing tools -- Starting a Pinterest marketing campaign -- Measuring Pinterest marketing results -- Marketing on other social networks: Instagram, Sncapchat, and Linkedin -- the downside of social marketing -- Mobile marketing -- Overview: M-commerce today -- Insight on society: social marketing on Tik Tok: worth the risk? -- How people actually use mobile devices -- In-app experiences and in-app ads -- How the multi-screen environment changes the marketing funnel -- Basic mobile marketing features -- The technology: basic mobile device features -- Mobile marketing tools: ad formats -- Starting a mobile marketing campaign -- Insight on business: mobile marketing revs up with 3D and augmented reality -- Measuring mobile marketing results -- Local and location based mobile marketing -- the growth of local marketing -- the growth of location-based (local) mobile marketing -- Location-based marketing platforms -- Location-based mobile marketing: the technologies -- Why is location-based mobile marketing attractive to marketers? -- Location-based marketing tools -- A new lexicon: location based digital marketing features -- Proximity marketing with beacons -- Starting a location-based marketing campaign -- Measuring location-based marketing results -- Careers in E-commerce -- The company -- The position: social media associate -- Qualification/skills -- Preparing for the interview -- Possible first interview questions -- Case study: exchangehunterjumper.com: building an international brand with social marketing -- 8. Ethics. law, and E-commerce -- Learning objectives -- The right to be forgotten: Europe leads on internet privacy -- Understanding ethical, social, and political issues in E-commerce -- A model for organizing the issues -- Basic ethical concepts: responsibility, accountability, and liability -- Analyzing ethical dilemmas -- Candidate ethical principles -- Privacy and information rights -- what is privacy? -- Privacy in the public sector: privacy rights of citizens -- Privacy in the private sector: privacy rights of consumers -- Information collected by E-commerce companies -- Key issues in online privacy of consumers -- Marketing: profiling, behavioral targeting, and re-targeting -- Social networks: privacy and self revelation -- Mobile devices: privacy issues -- Consumer privacy regulation and enforcement: the FTC -- Consumer privacy regulation: the U.S. federal communications commission (FCC) -- Privacy and terms of use policies -- Privacy protection in Europe: the general data protection regulation (GDPR) -- Industry self-regulation -- Technological solutions -- Privacy protection as a business -- Privacy advocacy groups -- Limitations on the right to privacy: law enforcement and surveillance -- Insight on technology: apple: defender of privacy? --Intellectual property rights -- Types of intellectual property protection -- Copyright: the problem of perfect copies and encryption -- Fair use doctrine -- The digital millennium copyright act of 1998 -- copyright protection in the European Union -- Patents: business methods and processes -- E-commerce patents -- Trademarks: online infringement and dilution -- Trademarks and the internet -- Cybersquatting and brandjacking -- Cyberpiracy -- Metatagging -- Keywording -- Linking -- Framing -- Trade secrets -- Challenge: balancing the protection of property with other values -- Goverance -- Can the internet be controlled? -- Taxation -- Net neutrality -- Insight on business: new rules extend EU taxation of E-commerce -- Antitrust, monopoly, and market competition in the internet era -- Public safety and welfare -- Protecting children -- Cigarettes, gambling, and drugs: is the web really border-less? -- Insight on society: the internet drug Bazaar operates around the globe -- Careers in E-commerce -- The company -- Position: E-commerce privacy research associate -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study; are big tech firms getting "too big"? -- 9. Online media -- Learning objectives -- Spotify and deezer: European streaming music services spread around the globe -- Online content -- Content audience: where are the eyeballs? -- Content market: entertainment and media industry revenues -- Insight on society: are millennials really all that different? -- Online content: consumption, revenue models, and revenue -- Digital rights management (DRM) and walled gardens -- Media industry structure -- Media convergence: technology, content, and industry structure -- Technological convergence -- Content convergence -- Content convergence -- Industry structure convergence -- The online publishing industry -- Online newspapers -- From print-centric to digital first: the evolution of newspaper online business models, 1995-2017 -- Online newspaper industry: strengths and challenges -- Insight on business: brut: native digital news -- Magazines rebound on the digital platform -- E-books and online book publishing -- Amazon and Apple: the new digital media ecosystems -- E-book business models -- Interactive books: converging technologies -- The online entertainment industry -- Home entertainment: television and movies -- Insight on technology: Hollywood and big tech: let's have lunch -- Music -- Games -- Careers in E-commerce -- The company -- Position: digital audience development specialist -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: Netflix: how does this movie end? -- 10. Online communities -- Learning objectives -- Linkedln: a tale of two countries -- Social networks and online communities -- What is an online social network? -- The growth of social networks and online communities -- Turn social networks into businesses -- Types of social networks and their business models -- Insight on society: the dark side of social networks -- Social network technologies and features -- Online auctions -- Insight on technology: trapped inside the Facebook bubble? -- Benefits and costs of auctions -- Benefits of auctions -- Risks and costs of auctions -- Auctions as an E-commerce business model -- Types and examples of auctions -- When to use auctions (and for what) in business -- Auction prices: are they the lowest? -- Consumer trust in auctions -- When auction markets fail: fraud and abuse in auctions -- E-commerce portals -- The growth and evolution of portals -- Types of portals: general-purpose and vertical market -- Insight on business: Yahoo Japan merges with line to create mega portal -- Portal business models -- Careers in E-commerce -- The company -- Position: social marketing specialist -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: eBay evolves -- 11. E-commerce retail and services -- Learning objectives -- Souq.com: the amazon of the Middle East gets acquired by amazon -- The online retail sector -- The retail industry -- Online retailing -- E-commerce retail: the vision -- The online retail sector today -- Analyzing the viability of online firms -- Strategic analysis -- Financial analysis -- E-commerce in action: E-tailing business models -- Virtual merchants -- Amazon -- The vision -- Business model -- Financial analysis -- Strategic analysis-business strategy -- Strategic analysis-competition -- Strategic analysis-technology -- Strategic analysis-social and legal challenges -- Future prospects -- Omni-channel merchants: bricks-and-clicks -- Catalog merchants -- Manufacturer-direct -- Common themes in online retailing -- The service sector: offline and online -- Insight on technology: ASOS uses big data to find its most valuable customers -- Online financial services -- Fintech -- Online banking and brokerage -- Multi-channel vs. pure online financial services firms -- Financial portals and account aggregators -- Online mortgage and lending services -- Online insurance services -- Online real estate services -- Online travel services -- Why are online travel services so popular? -- The online travel market -- Online travel industry dynamics -- Online career services -- Insight on society: phony reviews -- It's just information: the ideal web business? -- Online recruitment industry trends -- On-demand service companies -- Insight on business: food delivery on demand in the middle east -- Careers in E-commerce -- The company -- Position: associate, e-commerce initiatives -- Qualifications/skills -- Preparing for the interview -- Possible first interview questions -- Case study: open table: your reservation is waiting -- 12. B2B E-commerce -- Learning objectives -- Alibaba: China's E-commerce king -- An overview of B2B E-commerce -- Some basic definitions -- The evolution of B2B commerce -- The growth of B2B E-commerce -- Potential benefits and challenges of B2B E-commerce -- The procurement process and supply chains -- Insight on society: Where's my iPad? global supply chain risk and vulnerability -- Steps in the procurement process -- Types of procurement -- Multi-teir supply chains -- Visibility and other concepts in supply chain management -- The role of existing legacy computer systems and enterprise systems in supply chains -- Trends in supply chain management and collaborative commerce -- Just-in-time and lean production -- Supply chain simplification -- Supply chain black swans: adaptive supply chains -- Accountable supply chains: labors standards -- Sustainable supply chains: lean, mean, and green -- Electronic data interchange (EDI) -- Mobile B2B -- B2B in the cloud -- Supply chain management systems -- Blockchain and supply chain management -- Collaborative commerce -- Insight on technology; blackchain improves the food supply industry -- Collaboration 2.0: cloud, web, social, and mobile -- Social networks and B2B: the extended social enterprise -- B2B marketing -- Net marketplaces: the selling side of B2B -- Characteristics of net marketplaces -- Types of net marketplaces -- E-distributors -- E-procurement -- Exchanges -- Industry consortia -- Private industrial networks -- Objectives of private industrial networks -- Private industrial networks and collaborative commerce -- Insight on business: Walmart's private industrial network supports omni-channel growth -- Implementation barriers -- Careers in E-commerce -- The company -- Position: junior supply chain analyst -- Qualifications/skills -- How to prepare for the interview -- Possible first interview questions -- Case study: elemica: cooperation, collaboration, and community.
Summary: "The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce, this text is the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020-2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property."
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Includes Index

1. Introduction of e-commerce --
Learning objectives --
Everything on demand: the "uberization" of E-commerce --
The first thirty seconds: why you should study E-commerce --
Introduction to E-commerce --
What is E-commerce? --
The difference between E-commerce and E-business --
Technological building blocks underlying E-commere: the internet, web, and mobile platform --
Major trends in E-commerce --
Insight on technology: will apps make the web irrelevant? --
Unique features of E-commerce technology --
Ubiquity --
Global reach --
Universal standards --
Richness --
Interactivity --
Information density --
Personalization and customization --
Social technology: user-generated content and social networks --
Types of E-commerce --
Business-to-consumer (B2C) E-commerce --
Business-to-business (B2B) E-commerce --
Consumer-to-consumer (C2C) E-commerce --
Mobile E-commerce (M-commerce) --
Social E-commerce --
Local E-commerce --
E-commerce: a brief history --
E-commerce 1995-2000: invention --
E-commerce 2001-2006: consolidation --
E-commerce 2007-present: reinvention --
Assessing E-commerce: successes, surprises, and failures --
Insight on business: rocket internet --
Understanding E-commerce: organizing themes --
Technology: infrastructure --
Business: basic concepts --
Society: taming the juggernaut --
Insight on society: Facebook and the age of privacy --
Academic disciplines concerned with E-commerce --
Technical approaches --
Behavioral approaches --
Careers in E-commerce --
The company --
Position: Category specialist in the e-Commerce retail program --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: Puma goes omni --
Review --
2. E-commerce infrastructure --
Learning objectives --
Tech titans target a prize: bringing internet access to rural India --
The internet: technology background --
The evolution of the internet: 1961-the present --
The internet: key technology concepts --
Packet switching --
Transmission control protocol/internet protocol (TCP/IP) --
IP addresses --
Domain names, DNS, and URLs --
Client/server computing --
The mobile platform --
The internet "cloud computing" model: hardware and software as a service --
Other internet protocols and utility programs --
Internet infrastructure and access --
The internet backbone --
Internet exchange points --
Tier 3 internet service providers --
Campus/corporate area networks --
Mobile internet access --
Telephone-based versus computer network-based wireless internet access --
Other innovative internet access technologies: drones, balloons, and white space --
The internet of things --
Insight on business: the apple watch: bringing the internet of things to your wrist --
Who governs the internet? --
Insight on society: government regulation and surveillance of the internet --
The web --
Hypertext --
Markup languages --
Hypertext markup language (HTML) --
Extensible markup language (XML) --
Web servers and clients --
Web browsers --
The internet and the web: features and services --
Communication tools --
E-mail --
Messaging applications --
Online message boards --
Internet telephony --
Vdeo conferencing, video chatting, and telepresence --
Search engines --
Downloadable and streaming media --
web 2.0 applications and services --
Online social networks --
Blogs --
Wikis --
virtual reality and augmented reality --
Insight on technology: leaping into the future with AR and VR --
Intelligent digital assistants --
Mobile apps: the next big thing is here --
Platforms for mobile application development --
App marketplaces --
Careers in E-commerce --
The company --
Position: E-commerce specialist --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: Akamai technologies: attempting to keep supply ahead of demand --3. Building an E-commerce presence --
Learning objectives --
Scratch builds an E-commerce presence form "scratch" --
Imagine your E-commerce presence --
What's the money: business and revenue model --
Who and where is the target audience? --
What is the ballpark? characterize the marketplace --
Where's the content coming from? --
Know yourself: conduct a SWOT analysis --
Develop an e-commerce presence map --
Develop a timeline: milestones --
How much will this cost? --
Building an E-commerce presence: a systematic approach --
The systems development life cycle --
systems analysis/planning: identify business objectives, system functionality, and information requirements --
systems design: hardware and software platforms --
Building the system: in-house versus outsourcing --
Insight on business: OVH takes E-commerce to the clouds --
Testing the system --
Implementation, maintenance, and optimization --
Alternative web development methodologies --
Choosing software --
Simple versus multi-tiered website architecture --
Web server software --
Site management tools --
Dynamic page generation tools --
Application servers --
E-commerce merchant server software functionality --
Online catalog --
Shopping cart --
Credit card processing --
Merchant server software packages (E-commerce software platforms) --
Choosing an E-commerce software platform --
Choosing hardware --
Right-sizing your hardware platform: the demand side --
Right-sizing your hardware platform; the supply side --
Other E-commerce site tools --
Website design: basic business considerations --
Tools for search engine optimization --
tools for interactivity and active content --
Common gateway interface (CGI) --
Active server pages (ASP) and ASP.NET --
Java, Java server pages (JSP), and JavaScript --
ActiveX and VBScript --
ColdFusion --
PHP, ruby on rails (RoR), and Django --
Other design elements --
Personalization tools --
The information policy set --
Insight on society: designing for accessibility --
Developing a mobile website and building mobile applications --
Planning and building a mobile presence --
Mobile presence: design considerations --
Cross-platform mobile app development tools --
Mobile presence: performance and cost considerations --
Careers in E-commerce --
The company --
Position: UX designer --
Insight on technology: klook sets its sights on new vistas --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: Dick's sporting goods: taking control of its E-commerce operations --
4. E-commerce security and payment systems --
Learning objectives --
The rise of the global cyber attack: wanna cry and NotPetya --
The E-commerce secutiry environment --
The scope of the problem --
The underground economy marketplace: the value of stolen information --
What is food E-commerce security? --
Dimensions of E-commerce security --
the tension between security and other values --
Security versus ease of use --
Public safety and the criminal uses of the internet --
Securty threats int he E-commerce environment --
Malicious code --
Potentially unwanted programs (PUPs) --
Phishing --
Hacking, cyber vandalism, and hacktivism --
Data breaches --
Insight on society; the Marriott data breach --
Credit card fraud/theft --
Identity fraud --
Spoofing, pharming, and spam (junk) websites --
Sniffing and man-in-the-middle attacks --
Denial of service (DOS) and distributed denial of service (DDOS) attacks --
Insider attacks --
Poorly designed software --
Social network security issues --
Mobile platform security issues --
Cloud security issues --
Insight on technology: think your smartphone is secure? --
Internet of things security issues --
Technology solutions --
Protecting internet communications --
Encryption --
Symmetric key cryptography --
Public key cryptography --
Public key cryptography using digital signatures and hash digests --
Digital envelopes --
Digital certificates and public key infrastructure (PKI) --
Limitations of PKI --
Securing channels of communication --
Secure sockets layer (SSL) and transport layer security (TLS) --
Virtual private networks (VPNs) --
Wireless (Wi-Fi) networks --
Protecting networks --
firewalls --
Proxy servers --
Intrusion detection and prevention systems --
Protecting servers and clients --
Operating system security enhancements --
Anti-virus software --
Management policies, business procedures, and public laws --
A security plan: management policies --
Insight on business: are biometrics the solution for E-commerce security? --
The role of laws and public policy --
Private and private-public cooperation efforts --
Government policies and controls on encryption --
E-commerce payment systems --
Online credit card transactions --
Credit card E-commerce enablers --
PCI-DSS compliance --
Limitations of online credit card payment systems --
Alternative online payment systems --
Mobile payment systems: your smartphone wallet --
Blockchain and cryptocurrencies --
Electronic billing presentment and payment --
Market size and growth --
EBPP business models --
Careers in E-commerce --
The company --
The position: cybersecurity threat management team trainee --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: alipay and WeChat pay lead in mobile payments --
5. E-commerce business strategies --
Learning objectives --
Australia's canva grows from startup to super unicorn --
E-commerce business models --
Introduction --
Eight key elements of a business model --
Value proposition --
Revenue model --
Market opportunity --
Insight on society: MADE.COM: furniture for the crowd --
Competitive environment --
Competitive advantage --
Market strategy --
Organizational development --
Management team --
Raising capital --
Categorizing E-commerce business models: some difficulties --
Insight on business: crowdfunding takes off --
Major business-to-consumer (B2C) business models --
E-tailer --
Community provider --
Content provider --
Insight on technology: connected cars and the future of E-commerce --
Portal --
Transaction broker --
Market creator --
Service provider --
Major business-to-business (B2B) business models --
E-distributor --
E-procurement --
Exchanges --
Industry consortia --
Private industrial networks --
How E-commerce changes business: strategy, structure, and process --
Industry structure --
Industry value chains --
Firm value chains --
Firm value webs --
Business strategy --
E-commerce technology and business model disruption --
Careers in E-commerce --
The company --
Position: assistant manager of E-business --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: dollar shave club: from viral video to 1 billion in just five years --
6. E-commerce marketing an advertising --
Learning objectives --
InMobi's global mobile ad network --
Consumers online: the internet audience and consumer behavior --
Internet traffic patterns: the online consumer profile --
Intensity and scope of usage --
Demographics and access --
Type of internet connection: broadband and mobile impact --
Community effects; social contagion in social networks --
Consumer behavior models --
The online purchasing decision --
Shoppers: browsers and buyers --
What consumers shop for and buy online --
Intentional acts: how shoppers find vendors online --
Why some people don't shop online --
Trust, utility, and opportunism in online markets --
Digital commerce marketing and advertising strategies and tools --
Strategic issues and questions --
The websites as a market platform: establishing the customer relationship --
Traditional online marketing and advertising tools --
Search engine marketing and advertising --
Display ad marketing --
E-mail marketing --
Affiliate marketing --
Viral marketing --
Lead generation marketing --
social,mobile, and local marketing and advertising --
Multi-channel marketing: integrating online and offline marketing --
Other online marketing strategies --
Customer retention strategies --
Insight on business: are the very rich different from you and me? --
Pricing strategies --
Long tail marketing --
Insight on technology: the long tail: big hits and big misses --
Internet marketing technologies --
The revolution in internet marketing technologies --
Web transaction logs --
Supplementing the logs: cookies and other tracking files --
Databases, data warehouses, data mining, and big data --
Databases --
Insight on society: every move you take, every click you make, we'll be tacking you --
Data warehouses and data mining --
The challenge of big data --
Marketing automation and customer relationship management (CRM) systems --
Understanding the costs and benefits of online marketing communications --
Online marketing metrics: lexicon --
How well does online advertising work? --
The costs of online advertising --
Marketing analytics: software for measuring online marketing results --
Careers in E-commerce --
The company --
The position: digital marketing assistant --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: programmatic advertising: real-time marketing --
7. Social, mobile, and loyal marketing --
Learning objectives --
Pinterest expands around the globe --
Introduction to social, mobile, and local marketing --
From eyeballs to conversations --
From the desktop to the smartphone and tablet --
The social, mobile, local nexus --
social marketing --
Social marketing players --
The social marketing process --
Facebook features --
Facebook marketing tools --
Starting a Facebook marketing campaign --
Measuring Facebook marketing results --
Twitter marketing --
Insight on technology: optimizing social marketing with accuracast --
Basic twitter features --
Twitter marketing tools --
Starting a Twitter marketing campaign --
Measuring twitter marketing results --
Pinterest marketing --
Basic Pinterest features --
Pinterest marketing tools --
Starting a Pinterest marketing campaign --
Measuring Pinterest marketing results --
Marketing on other social networks: Instagram, Sncapchat, and Linkedin --
the downside of social marketing --
Mobile marketing --
Overview: M-commerce today --
Insight on society: social marketing on Tik Tok: worth the risk? --
How people actually use mobile devices --
In-app experiences and in-app ads --
How the multi-screen environment changes the marketing funnel --
Basic mobile marketing features --
The technology: basic mobile device features --
Mobile marketing tools: ad formats --
Starting a mobile marketing campaign --
Insight on business: mobile marketing revs up with 3D and augmented reality --
Measuring mobile marketing results --
Local and location based mobile marketing --
the growth of local marketing --
the growth of location-based (local) mobile marketing --
Location-based marketing platforms --
Location-based mobile marketing: the technologies --
Why is location-based mobile marketing attractive to marketers? --
Location-based marketing tools --
A new lexicon: location based digital marketing features --
Proximity marketing with beacons --
Starting a location-based marketing campaign --
Measuring location-based marketing results --
Careers in E-commerce --
The company --
The position: social media associate --
Qualification/skills --
Preparing for the interview --
Possible first interview questions --
Case study: exchangehunterjumper.com: building an international brand with social marketing --
8. Ethics. law, and E-commerce --
Learning objectives --
The right to be forgotten: Europe leads on internet privacy --
Understanding ethical, social, and political issues in E-commerce --
A model for organizing the issues --
Basic ethical concepts: responsibility, accountability, and liability --
Analyzing ethical dilemmas --
Candidate ethical principles --
Privacy and information rights --
what is privacy? --
Privacy in the public sector: privacy rights of citizens --
Privacy in the private sector: privacy rights of consumers --
Information collected by E-commerce companies --
Key issues in online privacy of consumers --
Marketing: profiling, behavioral targeting, and re-targeting --
Social networks: privacy and self revelation --
Mobile devices: privacy issues --
Consumer privacy regulation and enforcement: the FTC --
Consumer privacy regulation: the U.S. federal communications commission (FCC) --
Privacy and terms of use policies --
Privacy protection in Europe: the general data protection regulation (GDPR) --
Industry self-regulation --
Technological solutions --
Privacy protection as a business --
Privacy advocacy groups --
Limitations on the right to privacy: law enforcement and surveillance --
Insight on technology: apple: defender of privacy? --Intellectual property rights --
Types of intellectual property protection --
Copyright: the problem of perfect copies and encryption --
Fair use doctrine --
The digital millennium copyright act of 1998 --
copyright protection in the European Union --
Patents: business methods and processes --
E-commerce patents --
Trademarks: online infringement and dilution --
Trademarks and the internet --
Cybersquatting and brandjacking --
Cyberpiracy --
Metatagging --
Keywording --
Linking --
Framing --
Trade secrets --
Challenge: balancing the protection of property with other values --
Goverance --
Can the internet be controlled? --
Taxation --
Net neutrality --
Insight on business: new rules extend EU taxation of E-commerce --
Antitrust, monopoly, and market competition in the internet era --
Public safety and welfare --
Protecting children --
Cigarettes, gambling, and drugs: is the web really border-less? --
Insight on society: the internet drug Bazaar operates around the globe --
Careers in E-commerce --
The company --
Position: E-commerce privacy research associate --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study; are big tech firms getting "too big"? --
9. Online media --
Learning objectives --
Spotify and deezer: European streaming music services spread around the globe --
Online content --
Content audience: where are the eyeballs? --
Content market: entertainment and media industry revenues --
Insight on society: are millennials really all that different? --
Online content: consumption, revenue models, and revenue --
Digital rights management (DRM) and walled gardens --
Media industry structure --
Media convergence: technology, content, and industry structure --
Technological convergence --
Content convergence --
Content convergence --
Industry structure convergence --
The online publishing industry --
Online newspapers --
From print-centric to digital first: the evolution of newspaper online business models, 1995-2017 --
Online newspaper industry: strengths and challenges --
Insight on business: brut: native digital news --
Magazines rebound on the digital platform --
E-books and online book publishing --
Amazon and Apple: the new digital media ecosystems --
E-book business models --
Interactive books: converging technologies --
The online entertainment industry --
Home entertainment: television and movies --
Insight on technology: Hollywood and big tech: let's have lunch --
Music --
Games --
Careers in E-commerce --
The company --
Position: digital audience development specialist --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: Netflix: how does this movie end? --
10. Online communities --
Learning objectives --
Linkedln: a tale of two countries --
Social networks and online communities --
What is an online social network? --
The growth of social networks and online communities --
Turn social networks into businesses --
Types of social networks and their business models --
Insight on society: the dark side of social networks --
Social network technologies and features --
Online auctions --
Insight on technology: trapped inside the Facebook bubble? --
Benefits and costs of auctions --
Benefits of auctions --
Risks and costs of auctions --
Auctions as an E-commerce business model --
Types and examples of auctions --
When to use auctions (and for what) in business --
Auction prices: are they the lowest? --
Consumer trust in auctions --
When auction markets fail: fraud and abuse in auctions --
E-commerce portals --
The growth and evolution of portals --
Types of portals: general-purpose and vertical market --
Insight on business: Yahoo Japan merges with line to create mega portal --
Portal business models --
Careers in E-commerce --
The company --
Position: social marketing specialist --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: eBay evolves --
11. E-commerce retail and services --
Learning objectives --
Souq.com: the amazon of the Middle East gets acquired by amazon --
The online retail sector --
The retail industry --
Online retailing --
E-commerce retail: the vision --
The online retail sector today --
Analyzing the viability of online firms --
Strategic analysis --
Financial analysis --
E-commerce in action: E-tailing business models --
Virtual merchants --
Amazon --
The vision --
Business model --
Financial analysis --
Strategic analysis-business strategy --
Strategic analysis-competition --
Strategic analysis-technology --
Strategic analysis-social and legal challenges --
Future prospects --
Omni-channel merchants: bricks-and-clicks --
Catalog merchants --
Manufacturer-direct --
Common themes in online retailing --
The service sector: offline and online --
Insight on technology: ASOS uses big data to find its most valuable customers --
Online financial services --
Fintech --
Online banking and brokerage --
Multi-channel vs. pure online financial services firms --
Financial portals and account aggregators --
Online mortgage and lending services --
Online insurance services --
Online real estate services --
Online travel services --
Why are online travel services so popular? --
The online travel market --
Online travel industry dynamics --
Online career services --
Insight on society: phony reviews --
It's just information: the ideal web business? --
Online recruitment industry trends --
On-demand service companies --
Insight on business: food delivery on demand in the middle east --
Careers in E-commerce --
The company --
Position: associate, e-commerce initiatives --
Qualifications/skills --
Preparing for the interview --
Possible first interview questions --
Case study: open table: your reservation is waiting --
12. B2B E-commerce --
Learning objectives --
Alibaba: China's E-commerce king --
An overview of B2B E-commerce --
Some basic definitions --
The evolution of B2B commerce --
The growth of B2B E-commerce --
Potential benefits and challenges of B2B E-commerce --
The procurement process and supply chains --
Insight on society: Where's my iPad? global supply chain risk and vulnerability --
Steps in the procurement process --
Types of procurement --
Multi-teir supply chains --
Visibility and other concepts in supply chain management --
The role of existing legacy computer systems and enterprise systems in supply chains --
Trends in supply chain management and collaborative commerce --
Just-in-time and lean production --
Supply chain simplification --
Supply chain black swans: adaptive supply chains --
Accountable supply chains: labors standards --
Sustainable supply chains: lean, mean, and green --
Electronic data interchange (EDI) --
Mobile B2B --
B2B in the cloud --
Supply chain management systems --
Blockchain and supply chain management --
Collaborative commerce --
Insight on technology; blackchain improves the food supply industry --
Collaboration 2.0: cloud, web, social, and mobile --
Social networks and B2B: the extended social enterprise --
B2B marketing --
Net marketplaces: the selling side of B2B --
Characteristics of net marketplaces --
Types of net marketplaces --
E-distributors --
E-procurement --
Exchanges --
Industry consortia --
Private industrial networks --
Objectives of private industrial networks --
Private industrial networks and collaborative commerce --
Insight on business: Walmart's private industrial network supports omni-channel growth --
Implementation barriers --
Careers in E-commerce --
The company --
Position: junior supply chain analyst --
Qualifications/skills --
How to prepare for the interview --
Possible first interview questions --
Case study: elemica: cooperation, collaboration, and community.


"The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce, this text is the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020-2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property."

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