TY  - BOOK
AU  - Pierce,Heather
TI  - Persuasive proposals and presentations 
SN  - 0071450890 
U1  - 001.42 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Proposal writing in business
KW  - Business presentations
N1  - Develop a winning strategy --
Get agreement up front Involve the experts --
Read between the lines --
Write for your audience Focus on a theme --
Use their questions to frame your benefits --
Detail your qualifications --
Draw on industry experience --
Substantiate bold claims --
Use endorsements to make your case --
Show them how they benefit --
Stand out as uniquely qualified --
Pull the best from old winners Be clear, concise, and organized --
Organize material exactly as they do --
Use plenty of heads and subheads --
Address all subquestions individually --
Answer it each time it comes up --
Put it in the appendix --
Sound like a well-informed friend --
Stick to the point --
Get rid of jargon --
Use lots of white space and wide margins --
Insist on perfect grammar, spelling, and punctuation --
Go to extraordinary lengths to follow instructions
N2  - "Persuasive Proposals and Presentations details twenty-four frontline techniques that today's best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close. Whether you're presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness."--BOOK JACKET
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005278013-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005278013-d.html
ER  -