TY  - BOOK
AU  - Baran, Stanley J. :
AU  - Davis, Dennis K. :
TI  - Mass communication theory : Foundations, ferment, and future
SN  - 9788131501924 
U1  - 302.2 
PY  - 2006///
CY  - Australia : 
PB  - Thomson, 
KW  - Mass media -- Philosophy
N1  - Included Index
N2  - MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory-social/behavioral and critical/cultural-and concludes with a discussion of how these two traditions support the media literacy movement
ER  -