TY - BOOK AU - Salvatore,Dominick AU - Salvatore,Dominick TI - Managerial economics in a global economy T2 - Schaum's outline series in accounting, business, & economics SN - 9780071128308 U1 - 331.714 PY - 1993/// CY - New York PB - McGraw-Hill KW - Managerial economics N1 - Rev. ed. of: Managerial economics; pt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques -- Integrating Case Study One: The Decision to Invest in Wendy's Restaurants -- pt. 2. Demand Analysis. Ch. 3. Demand Theory -- Appendix: Behind the Market Demand Curve -- The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting -- Appendix: Input-Output Forecasting -- Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity -- pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation -- Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation -- Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming -- Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming -- pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly -- Appendix: Profit Maximization with Calculus. Ch. 10. Market Structure: Monopolistic Competition and Oligopoly -- Appendix: Oligopoly Theory with Calculus. Ch. 11. Pricing Practices -- Appendix: Third-Degree Price Discrimination with Calculus -- Integrating Case Study Four: The Art of Devising Air Fares -- pt. 5. Regulation, Risk Analysis, and Capital Budgeting. Ch. 12. Regulation and Antitrust: The Role of Government in the Economy. Ch. 13. Risk Analysis. Ch. 14. Long-Run Investment Decisions: Capital Budgeting -- Integrating Case Study Five: Regulation, Risk, Capital Budgeting, and the Price of International Telephone Calls -- Appendixes -- Appendix A: Compounding, Discounting, and Present Value -- Appendix B: Interest Factor Tables -- Appendix C: Statistical Tables -- Appendix D: Answers to Selected (Asterisked) Problems ER -