TY  - BOOK
AU  - McCarthy, E. Jerome 
AU  - Perreault, William D.
TI  - Basic Marketing: A Managerial Approach
T2  - Irvin series in marketing
SN  - 9780256068658 
U1  - 658.8 
PY  - 1990///
CY  - Toppan Company, 
PB  - Tokyo: 
N1  - Includes index
ER  -