TY  - BOOK
AU  - Aaker, David A. 
AU  - Batra,  Rajeev 
AU  - Myers, John G.
TI  - Advertising Management
SN  - 9780130091505
U1  - 659.112 
PY  - 1992///
CY  - Prentice-Hall, 
PB  - New Jersey
KW  - Advertising -- Management
N1  - Includes index
ER  -