TY  - BOOK
AU  - Pearce, John A.  
TI  - Strategic management : strategy formulation and implementation
T2  - Irwin series in management and the behavioral sciences
SN  - 8185386315
U1  - 658.4012 
PY  - 1988///
CY  - AITB, 
PB  - New Delhi: 
KW  - Strategic planning
N1  - Includes index; Part 1: Overview of strategic management. 1. The nature and value of strategic management --
2. The strategic management process. Part 2: Strategy formulation. 3. Defining the company mission --
4. Assessing the external environment --
5. Industry analysis --
6. Evaluating the multinational environment --
7. Environmental forecasting --
8. The company profile: internal analysis of the firm --
9. Formulating long-term objectives and grand strategies --
10. Strategic analysis and choice. Part 3: Strategy implemenation. 11. Operationalizing the strategy: annual objectives, functional strategies, and business policies --
12. Institutionalizing the strategy: structure, leadership and culture --
13. Strategic control: guiding and evaluating the strategy. Part 4: Cases
ER  -