TY - BOOK AU - Rachman, David J…[et al] TI - Study guide : Business today SN - 0070513104 U1 - 650 PY - 1990/// CY - New York : PB - McGraw-Hill Pub. Co., KW - Business. KW - Management -- United States. KW - Business -- Problems, exercises, etc. KW - Management -- United States -- Problems, exercises, etc. KW - Management. KW - United States N1 - Included Index N2 - This best-selling book presents a balanced view of businessthe strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers ER -