TY  - BOOK
AU  - Baker,Michael John
TI  - Marketing strategy and management
SN  - 0333576446
U1  - 658.8 
PY  - 1992///
CY  -  Hampshire
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes index
N2  - 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
ER  -