TY  - BOOK
AU  - Meldrum, Mike ;
AU  - McDonald, Malcolm ;
TI  - Key marketing concepts
SN  - 0333645634
U1  - 658.8 
PY  - 1995///
CY  - Hampshire
PB  - Macmillan Press
KW  - Marketing.
KW  - Selling
N1  - Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
N2  - This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing
ER  -