TY  - BOOK
AU  - Bearden , William O. 
AU  - LaForge,  Raymond W.
AU  - Ingram,  Thomas N. 
TI  - Marketing : principles & perspectives
T2  - Irwin series in marketing
SN  - 9780256113198
U1  - 658.8 
PY  - 1995///
CY  - Chicago
PB  - Irwin, 
KW  - Marketing
N1  - Includes index; Marketing in a dynamic environment --
Buying behavior --
Marketing research and market segmentation --
Product and service concepts and strategies --
Pricing concepts and strategies --
Marketing channels and logistics --
Integrated marketing communications --
appendix A. Applications of mathematical and financial tools in marketing decisions --
appendix B. Product marketing plan
ER  -