TY  - BOOK
AU  - Chrystal, K Alec 
AU  - Lipsey, Richard G 
TI  - Economics for business and management
SN  - 9780198775386
U1  - 330 
PY  - 1997///
CY  - Oxford ; New York : 
PB  - Oxford University Press
KW  - Managerial economics
KW  -  Economics
KW  -  Bedrijfseconomie
N1  - Index annexed; Part 1. Firms and Markets --
1. Introduction to economics and business --
Section 1. Markets and Prices --
2. Demand, supply and price --
3. Elasticity of demand and supply --
Section 2. Optimization of the firm --
4. The firm, production and profit --
5. Costs and output --
6. Profit maximization --
Section 3. Firms and Competition --
7. Firms in imperfect markets I: monopoly and monopolistic competition --
8. Firms in imperfect markets II: oligopoly and business strategy --
9. Government and the market --
Section 4. Economics of Business --
10. The economics of employment --
11. The economics of investment --
12. The economics of business organizations --
Part II. The Economy as a Whole --
Section 5. National Product and National Income --
13. Macroeconomic issues and measurement --
14. A basic model of the determination of GDP --
15. GDP in an open economy with government --
16. Aggregate demand and aggregate supply --
Section 6. Macroeconomic Policy --
17. GDP, the price level and fiscal policy --
18. Money and monetary policy --
19. The balance of payments and exchange rates --
20. Government policy and the business cycle
ER  -