TY  - BOOK
AU  - White, Sarath.
TI  - The complete idiot's guide to marketing basics
SN  - 9788120314146
U1  - 658.8 
PY  - 1997///, 1998
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
N1  - Including Glossary & Index; pt. 1 Marketing by the book. --
pt. 2 Marketing environment. --
pt. 3 Product and pricing strategies. --
pt. 4 Distribution. --
pt. 5 Advertising and sales promotion. --
pt. 6 Selling. --
pt. 7 Everything else
N2  - The Complete Idiot's Guide to Marketing Basics is a beginner's guide to marketing products and services. With step-by-step instructions this guide walks readers through all the necessary information required for a successful marketing programme
ER  -