TY  - BOOK
AU  - Kotler, Philip  
AU  -  Armstrong,  Gary
TI  - Principles of Marketing
SN  - 9788120318397
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
N1  - Index annexed, CD ROM available here
ER  -