TY  - BOOK
AU  - Longenecker,Justin G.
AU  - Moore,Carlos W.
AU  - Petty,J.William
TI  - Small business management : an entrepreneurial emphasis
SN  - 9780538890151
U1  - 658.022 
PY  - 2000///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Small business
N1  - Includes Index; Entrepreneurial opportunities --
Entrepreneurship in the new millenium --
Family business opportunities --
Franchising opportunities --
Startup and buyout opportunities --
Competitive advantage in the marketplace --
Developing the new venture business plan --The role of the business plan --
Developing the marketing plan --
Selecting the management team and form of organization --
Selecting a location and planning the facilities --
Accounting statements and financial requirements --
Finding sources of financing --
Small business marketing --
Customer loyalty and product strategy --
Pricing and credit strategies --
Promotional strategy --
Distribution channels and global markets --
Managing small business operations --
Social and ethical issues --
Professional management in the growing firm --
Managing human resources --
Quality management and the operations process --
Managing computer-based technology --
Financial management in the entrepreneurial firm --
Evaluating financial performance --
Managing the firm's assets --
Risk and insurance --
Exit strategies and beyond
N2  - [In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today
UR  - http://www.loc.gov/catdir/enhancements/fy1513/99029259-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1513/99029259-d.html
ER  -