TY  - BOOK
AU  - Cole, G.A. 
TI  - Strategic management : theory and practice
SN  - 9781858051840
U1  - 658.4012 
PY  - 1997///
CY  - London : 
PB  - Letts Educational, 
KW  - Strategic planning
N1  - Includes index; Part 1 - purpose and goals: assessing the environment; competitive advantage; strategy formulation; business plans; culture; managing change; strategic marketing and personnel; measuring strategic performance. Part 2 - workbook. Part 3 - strategic management in practice; case studies
N2  - An introduction to the theory and practice of strategic management which features ten case studies illustrating theory and practice, and a workbook section with 38 tasks and self-test questions to help students with practical application. An LPBB edition is available
ER  -