TY  - BOOK
AU  - Dwyer, F Robert 
AU  - Tanner, John F.
TI  - Business Marketing: Connecting, Strategy, Relationship and Learning
T2  - Irwin/McGraw-Hill series in marketing
SN  - 9780256221336
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  -  Irwin/McGraw-Hill, 
N1  - Index annexed
N2  - This text introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers
ER  -