TY  - BOOK
AU  - Fry, Fred L. ;
AU  - Stoner, Charles R. ;
AU  - Hattwick, Richard E. ;
TI  - Business : an integrative framework
SN  - 0256236127
U1  - 650 
PY  - 1998///
CY  - Boston : 
PB  - Irwin/McGraw-Hill, 
KW  - Industrial management -- Case studies.
KW  - Industrial management
N1  - Included Index; Part 1 The integrative nature of business: the nature of business; the scope of business today; decision makers and decision making; the links between business and its stakeholders. Part 2 The impact of external force: diversity and social patterns: economic forces; global influences; the impact of financial markets and processes; the impact of legal and regulatory forces; the impact of industry structure and dynamics. Part 3 Providing excellence in goods and services; determining the direction of the form; providing value for the customer; acquisition and use of resources; integrating activities and building commitment; the use of emerging technology in producing quality products and services. Part 4 Assessment and continuous improvement; measuring performance; promoting change and renewal
N2  - Designed for introductory courses in business, this book takes an integrative approach going beyond simply presenting management, marketing, finance and accounting. It introduces an integrated business model which is used to illustrate how the many functions of business interact
ER  -