TY  - BOOK
AU  - McCarthy, E.Jerome ;
AU  - Brogowicz,  Andrew A ;
TI  - Learning aid to accompany basic marketing : a managerial approach
SN  - 0256025347
U1  - 658.8 
PY  - 1981///
CY  - Illinois
PB  - Richard D.Irwin,Inc
KW  - Marketing -- Management
ER  -