TY  - BOOK
AU  - Hingston, Peter 
TI  - Effective marketing
SN  - 9780751314120
U1  - 658.8 
PY  - 2001///
CY  - London ; , New York : 
PB  - Dorling Kindersley
KW  - Marketing
N1  - Includes index; 	Researching the market --
Assessing the competition --
Setting the right price --
Planning promotion & advertising --
Creating a marketing strategy --
getting the image right --
Learning selling techniques
N2  - 	
Helps to learn what you need to know to improve your marketing skills from researching and analyzing customers' buying habits to creating a strong brand. This title shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting fresh opportunities, and developing a winning marketing strategy
ER  -